brandquarterly:
…desktop, mobile device, social platforms or within the store, the experience should be the same – consistent, engaging, and relevant; shares Meyar Sheik, CEO and Co-Founder of Certona
brandquarterly:
Predictive marketing allows brands to identify and reach the right people, not devices or bots; shares Rocket Fuel Inc.'s GM Platform Solutions and SVP International, David Gosen
brandquarterly:
In a knowledge economy, on the outset, it seems that unlimited access is great, but what we truly want is simplicity; shares Associate Partner at Prophet, Gabriela Henault
brandquarterly:
Digital services have exploded as mainstream products that young shoppers have come to expect, and which now claim impressive chunks of retail revenue; shares Sanjeev Sularia, Co-founder & CEO of Intelligence Node - #Retail #eCommerce #DigitalTransformati
brandquarterly:
By simply answering questions via their public profiles, brands can create personal connections with followers and make powerful impressions on people looking in; shares Workzone's Content Manager and Strategist, Josh Spilker #SocialMedia
brandquarterly:
You need to create incredibly rich #experiences around your #brand ; shares Louise Jorden & Andy Marshall of Rufus Leonard
brandquarterly:
When it comes to digital channels, hotels need to take an optimised - not standardised - approach; shares Hotelchamp's CEO, Kristian Valk
brandquarterly:
In an increasingly global economy, linguistic and cultural references play an integral role in brand selection; share Shari Klevens & Tara Reedy Sliva of Dentons
brandquarterly:
Understanding a brand’s true essence (its ethos, values, & USPs) is essential to defining its creative identity; shares Greenwich Design's Managing Director, Simon Wright
brandquarterly:
Focus on curating the best possible product and brand experience first; shares Blake Kim, Director for BrandCap
brandquarterly:
Podcast listening is forming a key part of our media diet; shares Audere Communications Limited's Founder, Russell Goldsmith
brandquarterly:
A changing regulatory environment could compel you to revisit your extant brand strategy; shares James Maposa, Business Development Director of Intergroup Brand Science
brandquarterly:
The new age of ubiquitous IT – or AI 2.0 – in which AI will facilitate a human-focused world; shares Clint Poole, Chief Marketing Officer & Senior Vice President for Lionbridge
brandquarterly:
Not disclosing information customers want to know will destroy opportunities to foster loyalty; shares The Sales Lion's Founder and President, Marcus Sheridan
brandquarterly:
Cloud technology offers a low-cost way to increase computing capacity and monitor and adjust sales channels in response to fluctuating demand; shares Astound Commerce's UK Managing Director, Terry Hunter
brandquarterly:
If you want to know where the future is, see where people are having fun… that’s part of the new reality we need to keep an eye on; shares Matt Battersby, Behavioural Scientist and Managing Director for H+K SMARTER
brandquarterly:
There are many things that will pop up ready to distract you, but it’s essential to maintain focus on those two guiding lights: product and people; shares Tommy John Community Manager, Shannon Burns
brandquarterly:
I don’t advocate monitoring tools for remote workers; I think you should hire someone you trust and let them do their job; shares Sharon Koifman, CEO of DistantJob
brandquarterly:
As a brand, you need to keep asking yourself how do you stay relevant and adequately rebellious; shares James Maposa, Managing Director of Birguid
brandquarterly:
Plenty of resources are spent in growing social media communities, but very little is talked about the retention of these communities; shares Socialbakers' Professional Services Consultant, Danielly Netto
brandquarterly:
To create the best AI experience, a brand must uncover where it is most human; shares Cheryl Metzger, Strategy Director for Wire Stone
brandquarterly:
Organizations that anticipate the most effective ways to leverage A.I. will profit handsomely; shares Burrus Research, Inc.'s Founder and CEO, Daniel Burrus
brandquarterly:
Marketing is in a constant state of flux, which makes it hard to set annual budgets without any flexibility; shares Global Growth and Innovation Evangelist for Salesforce , Tiffani Bova
brandquarterly:
While each type of content may be different, the overall goal remains the same. You want to move each prospect through Engagement > Education > The Close > Retention, in that order; shares Ryan Gould, VP of Strategy & Marketing Services of Elevation Marke
brandquarterly:
Is it worth investing in Google AdWords if you already rank high in organic results?; asks (and answers) SEMrush's Head of International Partnerships, Fernando Angulo
brandquarterly:
Marketing has the opportunity to be at the forefront of a better connected and more informed world. But the future has to be embraced and not feared; shares Julian Saunders, CEO of PORT.im
brandquarterly:
The experience you build should be unified, authentic, and recognizable across the organisation; shares Andrew Vesey, Founder and Editor of Brand Quarterly
brandquarterly:
When developing the channel strategy for an omnichannel approach, identify specifically how consumers interact with each channel; shares Loveurope's Digital Marketing Manager, Sergio Arboledas
brandquarterly:
There may be no more effective channel for B2B today than working with the right influencers; shares Mark Schaefer, Keynote Speaker, Marketing Consultant and Author
brandquarterly:
Never lose focus. The B2B journey may be open to creativity, but it will thrive on relationship; shares Blackdog Creative Marketing 's Executive Creative Director, Phil Pawsey
