brandquarterly:
#Innovation lacking the support of #teamwork and organisational structures rarely achieves consumer acceptance; shares Charlotte Beckett, Senior Strategist at Rufus Leonard - #disruption
brandquarterly:
Stories don't just active the left side of our brain, which is the language processing elements but also the right side of our brain, so we experience the feelings, emotions and physical reactions; shares BPI ROK's Marketing Director, Sudhir Kumar
brandquarterly:
You need to create incredibly rich #experiences around your #brand ; shares Louise Jorden & Andy Marshall of Rufus Leonard
brandquarterly:
By simply answering questions via their public profiles, brands can create personal connections with followers and make powerful impressions on people looking in; shares Workzone's Content Manager and Strategist, Josh Spilker #SocialMedia
brandquarterly:
Digital services have exploded as mainstream products that young shoppers have come to expect, and which now claim impressive chunks of retail revenue; shares Sanjeev Sularia, Co-founder & CEO of Intelligence Node - #Retail #eCommerce #DigitalTransformati
brandquarterly:
In a knowledge economy, on the outset, it seems that unlimited access is great, but what we truly want is simplicity; shares Associate Partner at Prophet, Gabriela Henault
brandquarterly:
…desktop, mobile device, social platforms or within the store, the experience should be the same – consistent, engaging, and relevant; shares Meyar Sheik, CEO and Co-Founder of Certona
brandquarterly:
Predictive marketing allows brands to identify and reach the right people, not devices or bots; shares Rocket Fuel Inc.'s GM Platform Solutions and SVP International, David Gosen
brandquarterly:
Buyers love reviews, and when I say love, I mean most of them blindly trust them; shares Areg Vardanyan, COO of AYYO Marketing
brandquarterly:
To make a big splash in the global market, it is vital that brands don’t just localise, but ‘glocalise’; shares InMoment's Senior Director of Customer Experience Strategy, EMEA, Simon Fraser
brandquarterly:
For luxury brands, sophistication, passion, timelessness and meaning are the components of a long-term economic engine; shares Markus Kramer & Tofig Husein-zadeh of Brand Affairs
brandquarterly:
While large reductions may improve sales figures, retailers need to take a step back and think about what they want to achieve; shares Optimove's CEO, Pini Yakuel
brandquarterly:
The experience you build should be unified, authentic, and recognizable across the organisation; shares Andrew Vesey, Founder and Editor of Brand Quarterly
brandquarterly:
When developing the channel strategy for an omnichannel approach, identify specifically how consumers interact with each channel; shares Loveurope's Digital Marketing Manager, Sergio Arboledas
brandquarterly:
There may be no more effective channel for B2B today than working with the right influencers; shares Mark Schaefer, Keynote Speaker, Marketing Consultant and Author
brandquarterly:
Never lose focus. The B2B journey may be open to creativity, but it will thrive on relationship; shares Blackdog Creative Marketing 's Executive Creative Director, Phil Pawsey
brandquarterly:
Marketing has the opportunity to be at the forefront of a better connected and more informed world. But the future has to be embraced and not feared; shares Julian Saunders, CEO of PORT.im
brandquarterly:
Is it worth investing in Google AdWords if you already rank high in organic results?; asks (and answers) SEMrush's Head of International Partnerships, Fernando Angulo
brandquarterly:
While each type of content may be different, the overall goal remains the same. You want to move each prospect through Engagement > Education > The Close > Retention, in that order; shares Ryan Gould, VP of Strategy & Marketing Services of Elevation Marke
brandquarterly:
Marketing is in a constant state of flux, which makes it hard to set annual budgets without any flexibility; shares Global Growth and Innovation Evangelist for Salesforce , Tiffani Bova
brandquarterly:
As a brand, you need to keep asking yourself how do you stay relevant and adequately rebellious; shares James Maposa, Managing Director of Birguid
brandquarterly:
Plenty of resources are spent in growing social media communities, but very little is talked about the retention of these communities; shares Socialbakers' Professional Services Consultant, Danielly Netto
brandquarterly:
To create the best AI experience, a brand must uncover where it is most human; shares Cheryl Metzger, Strategy Director for Wire Stone
brandquarterly:
Organizations that anticipate the most effective ways to leverage A.I. will profit handsomely; shares Burrus Research, Inc.'s Founder and CEO, Daniel Burrus
brandquarterly:
I don’t advocate monitoring tools for remote workers; I think you should hire someone you trust and let them do their job; shares Sharon Koifman, CEO of DistantJob
brandquarterly:
There are many things that will pop up ready to distract you, but it’s essential to maintain focus on those two guiding lights: product and people; shares Tommy John Community Manager, Shannon Burns
brandquarterly:
If you want to know where the future is, see where people are having fun… that’s part of the new reality we need to keep an eye on; shares Matt Battersby, Behavioural Scientist and Managing Director for H+K SMARTER
brandquarterly:
Cloud technology offers a low-cost way to increase computing capacity and monitor and adjust sales channels in response to fluctuating demand; shares Astound Commerce's UK Managing Director, Terry Hunter
brandquarterly:
A changing regulatory environment could compel you to revisit your extant brand strategy; shares James Maposa, Business Development Director of Intergroup Brand Science
brandquarterly:
Podcast listening is forming a key part of our media diet; shares Audere Communications Limited's Founder, Russell Goldsmith
