ATVesey:
Of the 3 billion people now online, 73 percent are non-English speakers who aren’t getting the content they need - @Lionbridge (via @BrandQuarterly) #BrandQuarterly
ATVesey:
Even if a consumer uses and follows a brand, there’s no guarantee that they’ll actively engage with the brand, no matter how good your content is; share Dragon Rouge's David Beare & Diane Massenet (via @BrandQuarterly) #BrandQuarterly
ATVesey:
Make sure that you make the conversation about what matters to your followers, not what matters to you; shares Sylvia Jensen, Senior Director, EMEA Marketing for Oracle Marketing Cloud (via @BrandQuarterly) #BrandQuarterly
ATVesey:
Technology will only work if we feed it. And when it’s hungry, we feed it some more; shares Cognition Agency's Managing Director, Tim Witcherley (via @BrandQuarterly) #BrandQuarterly
ATVesey:
Where branded news and stories may have dominated the columns previously, we are now seeing this move towards creative marketing campaigns in the headlines; shares Simon Rhodes, Marketing Manager of Robin Hood Energy (via @BrandQuarterly) #BrandQuarterly
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The use of sexually provocative models needlessly reinforces and fosters a culture of indirect aggression among women; shares Toulouse Business School Associate Professor, Sylvie Borau (via @BrandQuarterly) #BrandQuarterly
ATVesey:
If you continue #marketing to your customers your business is certain to suffer. To thrive, you must start marketing "for" your customers; shares Gerald S. Renoe, Principal of The Renoe Group (via @BrandQuarterly) #BrandQuarterly
ATVesey:
In today's landscape, an investment in compliance often equals an investment in the brand, showing buyers that your organisation is one worth taking seriously and doing business with; shares Act-On's Head of Compliance and Deliverability, David Fowler (vi
ATVesey:
Like every other business tool with an actionable outcome, translation is a process to measure; shares Juliana Pereira, Head of Marketing of Smartling (via @BrandQuarterly) #BrandQuarterly
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A digital policy "director" who's outranked by competing VPs won't - and can't - be very effective; shares Digital Policy Consultant, Kristina Podnar (via @BrandQuarterly) #BrandQuarterly
ATVesey:
Overall #GenZ guys look for brands that, in addition to making them laugh, represent great business acumen; shares Leah Perlmutter, Senior Researcher, Strategist & Resident Cultural Anthropologist for Open Mind Strategy (via @BrandQuarterly) #BrandQuarter
ATVesey:
One thing #B2B #influencers share is an authoritative voice that resonates with their audience. Whether industry analysts, consultancy heads, opinion-leading journalists or industry veterans; shares Influencer Engagement Specialist from IBA International,
ATVesey:
To remain competitive and earn their customers' trust, businesses need to invest in strong security initiatives; shares Cedric Savarese, Founder and CEO of FormAssembly (via @BrandQuarterly) #BrandQuarterly
ATVesey:
There is a distribution of power; from the hands of the few to the hearts of the many; shares Caleb Storkey, author of 'Futureproof' (via @BrandQuarterly) #BrandQuarterly
ATVesey:
Brand is the thread that the binds the organisation together. It is also the hammer that tears down silo walls; shares James Maposa, Managing Director of Birguid (via @BrandQuarterly) #BrandQuarterly
ATVesey:
When you enable your employees to take greater ownership over their roles and exercise influence in the company, they’ll surprise you in positive ways; shares Voices.com's Co-Founder and Chief Brand Officer, Stephanie Ciccarelli (via @BrandQuarterly) #Bra
ATVesey:
The digital age is well and truly here, and it is crucial to recognise the importance of implementing digital marketing into your strategy; shares Dawn McGruer, Founder and Head Trainer of Business Consort (via @BrandQuarterly) #BrandQuarterly
ATVesey:
How can you know whether you’re fully serving your customers if you don’t measure the success of what you do for them? shares Bareska's Managing Director, Stuart Campbell (via @BrandQuarterly) #BrandQuarterly
ATVesey:
Next-gen mobile devices will drive demand for a wide variety of AR and VR consumer and business applications; shares Gavin Finn, President & CEO of Kaon Interactive, Inc. (via @BrandQuarterly) #BrandQuarterly
ATVesey:
Disruptive cultures are based on creating psychological safety so that people can be themselves without fear of negative consequence; shares Rufus Leonard Senior Strategist, Charlotte Beckett (via @BrandQuarterly) #BrandQuarterly #disruption
ATVesey:
Stories use empathy which can have a big influence on our brains to take action, step out of our comfort zones and change our behaviours for the positive; shares Sudhir Kumar, Marketing Director of BPI ROK (via @BrandQuarterly) #BrandQuarterly
ATVesey:
It’s not just people driving changes in #technology. For better or worse, technology also changes us; shares Rufus Leonard's Louise Jorden & Andy Marshall (via @BrandQuarterly) #BrandQuarterly #AR #VR
ATVesey:
The point of building brand recognition is to kick-start the customer journey. Awareness is the first step that eventually leads to customer purchases; shares Josh Spilker, Content Manager and Strategist of Workzone (via @BrandQuarterly) #BrandQuarterly #
ATVesey:
Music has been one of the fastest adapting sectors in the digital world; shares Intelligence Node's Co-founder & CEO, Sanjeev Sularia (via @BrandQuarterly) #BrandQuarterly #Retail #eCommerce #DigitalTransformation #iTunes #Spotify #Kindle
ATVesey:
Relevant personalisation is the only way to survive the all-you-can-eat content buffet; shares Gabriela Henault, Associate Partner at Prophet (via @BrandQuarterly) #BrandQuarterly
ATVesey:
One of the most powerful aspects of personalisation is real-time shopping experiences; shares Certona's CEO and Co-Founder, Meyar Sheik (via @BrandQuarterly) #BrandQuarterly
ATVesey:
The data that makes the difference in a predictive world doesn't come from a purchased data set; shares David Gosen, GM Platform Solutions and SVP International of Rocket Fuel Inc. (via @BrandQuarterly) #BrandQuarterly
ATVesey:
Facebook is not only for keeping in touch with your audience and updating them but also for direct sales; shares AYYO Marketing's COO, Areg Vardanyan (via @BrandQuarterly) #brandquarterly
ATVesey:
It is no longer enough to just be bi-lingual. People, companies and brands need to also be bi-cultural ; shares Simon Fraser, Senior Director of Customer Experience Strategy, EMEA of InMoment (via @BrandQuarterly) #BrandQuarterly
ATVesey:
In luxury brand management, instead of the business pushing a brand's growth, the brand yields growth for the business; shares Brand Affairs' Markus Kramer & Tofig Husein-zadeh (via @BrandQuarterly) #BrandQuarterly
