brandquarterly:
Marketing has the opportunity to be at the forefront of a better connected and more informed world. But the future has to be embraced and not feared; shares Julian Saunders, CEO of PORT.im
brandquarterly:
Never lose focus. The B2B journey may be open to creativity, but it will thrive on relationship; shares Blackdog Creative Marketing 's Executive Creative Director, Phil Pawsey
brandquarterly:
While each type of content may be different, the overall goal remains the same. You want to move each prospect through Engagement > Education > The Close > Retention, in that order; shares Ryan Gould, VP of Strategy & Marketing Services of Elevation Marke
brandquarterly:
There may be no more effective channel for B2B today than working with the right influencers; shares Mark Schaefer, Keynote Speaker, Marketing Consultant and Author
brandquarterly:
When developing the channel strategy for an omnichannel approach, identify specifically how consumers interact with each channel; shares Loveurope's Digital Marketing Manager, Sergio Arboledas
brandquarterly:
The experience you build should be unified, authentic, and recognizable across the organisation; shares Andrew Vesey, Founder and Editor of Brand Quarterly
brandquarterly:
While large reductions may improve sales figures, retailers need to take a step back and think about what they want to achieve; shares Optimove's CEO, Pini Yakuel
brandquarterly:
Buyers love reviews, and when I say love, I mean most of them blindly trust them; shares Areg Vardanyan, COO of AYYO Marketing
brandquarterly:
To make a big splash in the global market, it is vital that brands don’t just localise, but ‘glocalise’; shares InMoment's Senior Director of Customer Experience Strategy, EMEA, Simon Fraser
brandquarterly:
…desktop, mobile device, social platforms or within the store, the experience should be the same – consistent, engaging, and relevant; shares Meyar Sheik, CEO and Co-Founder of Certona
brandquarterly:
Predictive marketing allows brands to identify and reach the right people, not devices or bots; shares Rocket Fuel Inc.'s GM Platform Solutions and SVP International, David Gosen
brandquarterly:
Digital services have exploded as mainstream products that young shoppers have come to expect, and which now claim impressive chunks of retail revenue; shares Sanjeev Sularia, Co-founder & CEO of Intelligence Node - #Retail #eCommerce #DigitalTransformati
brandquarterly:
By simply answering questions via their public profiles, brands can create personal connections with followers and make powerful impressions on people looking in; shares Workzone's Content Manager and Strategist, Josh Spilker #SocialMedia
brandquarterly:
You need to create incredibly rich #experiences around your #brand ; shares Louise Jorden & Andy Marshall of Rufus Leonard
