brandquarterly:
The experience you build should be unified, authentic, and recognizable across the organisation; shares Andrew Vesey, Founder and Editor of Brand Quarterly
brandquarterly:
While large reductions may improve sales figures, retailers need to take a step back and think about what they want to achieve; shares Optimove's CEO, Pini Yakuel
brandquarterly:
For luxury brands, sophistication, passion, timelessness and meaning are the components of a long-term economic engine; shares Markus Kramer & Tofig Husein-zadeh of Brand Affairs
brandquarterly:
To make a big splash in the global market, it is vital that brands don’t just localise, but ‘glocalise’; shares InMoment's Senior Director of Customer Experience Strategy, EMEA, Simon Fraser
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