ATVesey:
Stories use empathy which can have a big influence on our brains to take action, step out of our comfort zones and change our behaviours for the positive; shares Sudhir Kumar, Marketing Director of BPI ROK (via @BrandQuarterly) #BrandQuarterly
ATVesey:
Disruptive cultures are based on creating psychological safety so that people can be themselves without fear of negative consequence; shares Rufus Leonard Senior Strategist, Charlotte Beckett (via @BrandQuarterly) #BrandQuarterly #disruption
ATVesey:
Next-gen mobile devices will drive demand for a wide variety of AR and VR consumer and business applications; shares Gavin Finn, President & CEO of Kaon Interactive, Inc. (via @BrandQuarterly) #BrandQuarterly
ATVesey:
How can you know whether you’re fully serving your customers if you don’t measure the success of what you do for them? shares Bareska's Managing Director, Stuart Campbell (via @BrandQuarterly) #BrandQuarterly
ATVesey:
The digital age is well and truly here, and it is crucial to recognise the importance of implementing digital marketing into your strategy; shares Dawn McGruer, Founder and Head Trainer of Business Consort (via @BrandQuarterly) #BrandQuarterly
ATVesey:
When you enable your employees to take greater ownership over their roles and exercise influence in the company, they’ll surprise you in positive ways; shares Voices.com's Co-Founder and Chief Brand Officer, Stephanie Ciccarelli (via @BrandQuarterly) #Bra
ATVesey:
Brand is the thread that the binds the organisation together. It is also the hammer that tears down silo walls; shares James Maposa, Managing Director of Birguid (via @BrandQuarterly) #BrandQuarterly
ATVesey:
There is a distribution of power; from the hands of the few to the hearts of the many; shares Caleb Storkey, author of 'Futureproof' (via @BrandQuarterly) #BrandQuarterly
ATVesey:
To remain competitive and earn their customers' trust, businesses need to invest in strong security initiatives; shares Cedric Savarese, Founder and CEO of FormAssembly (via @BrandQuarterly) #BrandQuarterly
ATVesey:
One thing #B2B #influencers share is an authoritative voice that resonates with their audience. Whether industry analysts, consultancy heads, opinion-leading journalists or industry veterans; shares Influencer Engagement Specialist from IBA International,
ATVesey:
Overall #GenZ guys look for brands that, in addition to making them laugh, represent great business acumen; shares Leah Perlmutter, Senior Researcher, Strategist & Resident Cultural Anthropologist for Open Mind Strategy (via @BrandQuarterly) #BrandQuarter
ATVesey:
A digital policy "director" who's outranked by competing VPs won't - and can't - be very effective; shares Digital Policy Consultant, Kristina Podnar (via @BrandQuarterly) #BrandQuarterly
ATVesey:
Like every other business tool with an actionable outcome, translation is a process to measure; shares Juliana Pereira, Head of Marketing of Smartling (via @BrandQuarterly) #BrandQuarterly
ATVesey:
The data that makes the difference in a predictive world doesn't come from a purchased data set; shares David Gosen, GM Platform Solutions and SVP International of Rocket Fuel Inc. (via @BrandQuarterly) #BrandQuarterly
ATVesey:
One of the most powerful aspects of personalisation is real-time shopping experiences; shares Certona's CEO and Co-Founder, Meyar Sheik (via @BrandQuarterly) #BrandQuarterly
ATVesey:
Relevant personalisation is the only way to survive the all-you-can-eat content buffet; shares Gabriela Henault, Associate Partner at Prophet (via @BrandQuarterly) #BrandQuarterly
ATVesey:
Music has been one of the fastest adapting sectors in the digital world; shares Intelligence Node's Co-founder & CEO, Sanjeev Sularia (via @BrandQuarterly) #BrandQuarterly #Retail #eCommerce #DigitalTransformation #iTunes #Spotify #Kindle
ATVesey:
The point of building brand recognition is to kick-start the customer journey. Awareness is the first step that eventually leads to customer purchases; shares Josh Spilker, Content Manager and Strategist of Workzone (via @BrandQuarterly) #BrandQuarterly #
ATVesey:
It’s not just people driving changes in #technology. For better or worse, technology also changes us; shares Rufus Leonard's Louise Jorden & Andy Marshall (via @BrandQuarterly) #BrandQuarterly #AR #VR
ATVesey:
By understanding how our minds work with colour, brands can create associations over time; shares Coley Porter Bell's CEO, Vicky Bullen (via @brandquarterly) #brandquarterly
ATVesey:
Hotel websites need to be able to provide different experience paths for different types of guest; shares Kristian Valk, CEO for Hotelchamp (via @brandquarterly) #brandquarterly
ATVesey:
Use social media to build on your brand positioning, not contradict it with inauthentic “hip” tweets!; shares BrandCap's Director, Blake Kim (via @brandquarterly) #brandquarterly
ATVesey:
A good designer will immerse themselves in a client’s business and sector; shares Simon Wright, Managing Director for Greenwich Design (via @brandquarterly) #brandquarterly
ATVesey:
Select a few possible trademarks that the client can envision a future with and then test the waters; shares Dentons' Shari Klevens & Tara Reedy Sliva (via @brandquarterly) #brandquarterly
ATVesey:
In an increasingly global economy, linguistic and cultural references play an integral role in brand selection; share Shari Klevens & Tara Reedy Sliva of Dentons (via @brandquarterly) #brandquarterly
ATVesey:
Price transparency can put companies that practice it at a competitive advantage; shares Marcus Sheridan, Founder and President of The Sales Lion (via @brandquarterly) #brandquarterly
ATVesey:
We can use AI to predict future behaviors and feed these predictions into more personalized experiences; shares Lionbridge's Chief Marketing Officer & Senior Vice President, Clint Poole (via @brandquarterly) #brandquarterly
ATVesey:
Podcasting should ideally be part of an integrated strategy, rather than as a stand-alone tactic; shares Russell Goldsmith, Founder of Audere Communications Limited (via @brandquarterly) #brandquarterly
ATVesey:
Brands need to appear proactive as opposed to reactive when it comes to impending regulation changes; shares Intergroup Brand Science's Business Development Director, James Maposa (via @brandquarterly) #brandquarterly
ATVesey:
Businesses increasingly realize that by opening yourself up to global talent, you’re getting the very best the world can offer; shares DistantJob's CEO, Sharon Koifman (via @brandquarterly) #brandquarterly
