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Journey mapping as insight tool: a healthcare case study - Talk by Kim Goodwin
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What customers / users want & need, do, think & feel
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Assessing the effectiveness of the user researchers after the interviews
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Healthcare journey phase two
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I told the doctor "You're full of sh*t!"
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Healthcare journey phase three
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Healthcare journey phase four
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It opens the door for conversation
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I used to wake up and think...
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Healthcare journey phase six
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Seeking behavior
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Information needs
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Content creation
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The audience at UX Lisbon 2012
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In the audience
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In the audience
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In the audience
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UX book stand during the coffee break
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UX book stand during the coffee break
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UX book stand during the coffee break
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During the coffee break
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Lean UX: Getting Out of the Deliverables Business - Talk by Jeff Gothelf
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Collaborating with stakeholders
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Pseude personas to keep the conversation going
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Shared understanding is the currency of Lean UX
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Ubiquitous Computing and the Emerging Digital Eco-System - Talk by Bill Buxton