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Salvation Army IHQ: Tarja Halonen - a former Finnish Presiden - apparently homeless in The Salvation Army's 'alternative reality' campaign
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Salvation Army IHQ: Peter Vesterbacka – Rovio's Ex-Mighty Eagle, the entrepreneur behind numerous mobile gaming phenomena – photographed in evocative, monochromatic ‘what if?’ portraits that picture these very successful people as being apparently destitute