polledemaagt:
Managing Expectations
polledemaagt:
CRUSH model (How Cool Brands Stay Hot)
polledemaagt:
Touchpoint - People - Content model, version 0.3
polledemaagt:
An extremely un-nuanced overview of old versus new marketing
polledemaagt:
First sketch of social media adoption phases
polledemaagt:
Conversations plotted on the consumer journey
polledemaagt:
Change mechanisms: implementing conversations and consumer connect
polledemaagt:
Setting KPIs for pilot projects
polledemaagt:
Monetary value versus conversation value mapping
polledemaagt:
Creativity, Technology and Strategy
polledemaagt:
Being conversation-worthy on every brand level
polledemaagt:
Proactive versus reactive conversation management
polledemaagt:
Conversion attribution in social sales
polledemaagt:
Social sales: consumer initiated versus brand initiated and direct versus indirect
polledemaagt:
Conversation funnel: planning for consumer engagement and conversations
polledemaagt:
The concept of Random acts of kindness
polledemaagt:
Campaigns AND programs
polledemaagt:
Create your home base.
polledemaagt:
The speedboat-approach to implementing social media
polledemaagt:
Create momentum
polledemaagt:
Mapping return on social efforts
polledemaagt:
Mapping return on social efforts - Examples