Nick Sherman: Coca-Cola Advertising Manual [with hand for scale]
Nick Sherman: Better Design Selection
Nick Sherman: = Greater Effectiveness
Nick Sherman: POUNCE PATTERNS
Nick Sherman: Save time . . . Insure accuracy
Nick Sherman: COLOR GUIDE—CASE WALL DESIGN (PATTERN CODE CW)
Nick Sherman: The Case Wall Design
Nick Sherman: The Case Wall Design [cont’d]
Nick Sherman: The Case Wall Design: Vertical and Special Treatments
Nick Sherman: COLOR GUIDE—SPRITE AND CARTON (PATTERN CODE SC)
Nick Sherman: COLOR GUIDE—SPRITE AND BOTTLE (PATTERN CODE SB)