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Matt Gemmell: App idea!
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Matt Gemmell: To Xcode!
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Matt Gemmell: Step away from the computer
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Matt Gemmell: Get into the user's head
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Matt Gemmell: Dealing with features: kill them!
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Matt Gemmell: Dealing with scope creep
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Matt Gemmell: Hotel app - crappy, functionality-based UI
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Matt Gemmell: Hotel app - user-focused design
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Matt Gemmell: To Xcode!