dottdotter: stanford persuasive technology lab
dottdotter: 5 steps
dottdotter: war didn't work
dottdotter: keep it simple
dottdotter: improvement
dottdotter: dodgeball
dottdotter: lovechild
dottdotter: six patterns
dottdotter: behavior differs by pattern
dottdotter: the message is the medium
dottdotter: viral loop
dottdotter: this does not work
dottdotter: inverse the steps order