followthethings.com: 2001: 'Dear NIKE iD, ...' (part 1 of 3).
followthethings.com: 2001: 'Contagious Media was the reason I was sitting on [the Today Show] couch with Katie Couric...' (part 2 of 3).
followthethings.com: 2014: when Jonah Peretti finds out that Exeter's Nike Sweatshop isn't a prank (part 3 of 3).