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Methodology
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Historical outlook
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Figure 6: A likely future development of control
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Figure 5: : For what purposes would you allow companies to use your personal information?
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Figure 4: If you were asked to share personal information online and you had no control over who could access or see your personal information, how would you feel about sharing the following information?
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Figure 3: Consumer understanding of personal information exchange
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Figure 2: Consumer awareness of personal information gathering