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Cage Fighting Come to Cannes: Brand Interruption v. Brand Integration
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Common
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Monty Miranda
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Gavin Polone
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Nick Cannon
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Host Mark Beeching takes the stage to introduce the panelists
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The crowd loves it
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Round 1: What is brand integration anyway?
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Round 1: What is brand integration anyway?
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Round 2: Why should brands/audiences/talent like it?
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Common
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Gavin Polone
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Round 5: What is brand integration again?
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LIONS2010_2224
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LIONS2010_2172
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Mark Beeching and Nick Cannon
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Brand Integration is named the winner!