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To Infinity!
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We have liftoff!
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Great minds at #ConfabINT.
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DSC00416
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Even Monday morning can't dampen our enthusiasm
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Sorting messaging attributes
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Margot Bloomstein chats to a #ConfabINT participant
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Concentration
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Who doesn't love a wall of sticky notes?
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Morning coffee break
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Tools and techniques for discovery work
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Practicing stakeholder interviews
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Participants interviewing one another
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Making interview notes
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Practicing interview techniques at #ConfabINT
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Captured mid-interview
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Developing a message architecture at #ConfabINT
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Thinking hard about messaging
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Discussing messaging attributes
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Talking content strategy
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Cleve Gibbon chats to a participant at #ConfabINT
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Meghan Casey, author of The Content Strategy Toolkit
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Listening attentively
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Monday morning session at #ConfabINT
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Workshoppers gonna workshop
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Meghan Casey, clearly enjoying #ConfabINT
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Workshop participants get input from Meghan Casey
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Who said content strategy couldn't be fun?
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It's day 2 and brains are getting full
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Content strategy is a collaborative effort