Altimeter, a Prophet Company:
Figure 10
Altimeter, a Prophet Company:
Figure 9
Altimeter, a Prophet Company:
Figure 8
Altimeter, a Prophet Company:
Figure 7
Altimeter, a Prophet Company:
Figure 6
Altimeter, a Prophet Company:
Figure 5
Altimeter, a Prophet Company:
Figure 4
Altimeter, a Prophet Company:
Figure 3
Altimeter, a Prophet Company:
Figure 2-2
Altimeter, a Prophet Company:
Figure 2-1
Altimeter, a Prophet Company:
Figure 1
Altimeter, a Prophet Company:
FIGURE 1 The Strategy — Governance Relationship
Altimeter, a Prophet Company:
FIGURE 2-1 Few Organizations Have Robust Social Business Governance in Place
Altimeter, a Prophet Company:
FIGURE 2-2 Scaling Social Business and Optimizing Customer Experience Drives the Need For Governance
Altimeter, a Prophet Company:
FIGURE 3 The Four P’s of Social Business Governance
Altimeter, a Prophet Company:
FIGURE 4 Social Business Governance Typically Lives with Marketing or a Cross-Functional Steering Committee
Altimeter, a Prophet Company:
FIGURE 5 Sample Organizational Evolution for Social Business
Altimeter, a Prophet Company:
FIGURE 6 Most Organizations Have Basic Social Media Policies in Place, with a Big Focus on Developing Employee and Customer Endorsements and Advocacy Policies
Altimeter, a Prophet Company:
FIGURE 7 Processes for Community Management, Social Content, Customer Service, and Product Insights
Altimeter, a Prophet Company:
FIGURE 8 Status of Listening and Content Management Tools and Training
Altimeter, a Prophet Company:
FIGURE 9 Synchronized Strategy and Governance Cycles
Altimeter, a Prophet Company:
FIGURE 10 The Social Business Governance Maturity Map