Altimeter, a Prophet Company:
Nearly half of social media programs have existed 3 or more years; One fifth have existed for more than 5
Altimeter, a Prophet Company:
Most Enterprises Characterize Themselves as Intermediate in Social Business Maturity
Altimeter, a Prophet Company:
Few Companies Approach Social Media Holistically
Altimeter, a Prophet Company:
Half of Executives Are Informed, Engaged, and Aligned with Social Strategy
Altimeter, a Prophet Company:
Three-Quarters of Companies Have a Dedicated Social Media Team
Altimeter, a Prophet Company:
Companies Continue to Organize for Social Media as Hub and Spoke, with a Shift Toward Multiple Hub and Spoke
Altimeter, a Prophet Company:
Social Media Headcount Across the Organization Is Blooming
Altimeter, a Prophet Company:
The Core Social Media Team Increases in Size
Altimeter, a Prophet Company:
Core Social Media Teams Reside Largely in Marketing or Corporate Communications/PR
Altimeter, a Prophet Company:
: At Least 13 Business Units Have Dedicated Social Media Staff
Altimeter, a Prophet Company:
In 2013, companies report an average of 131 social media accounts, suggesting consolidation since 2011
Altimeter, a Prophet Company:
In 2013, Companies Prioritized Measurement, Training, and Scaling Programs
Altimeter, a Prophet Company:
Top External Social Priorities Focus on Content, Engagement, Listening, and Support
Altimeter, a Prophet Company:
Social Media Programs Demonstrate Positive Outcomes for Marketing Optimization, Customer Experience, and Brand Health
Altimeter, a Prophet Company:
Social Budgets Stayed Constant in 2013
Altimeter, a Prophet Company:
Social Budgets Stayed Constant in 2013
Altimeter, a Prophet Company:
In 2013, Nearly Half of Social Strategists Planned to Increase Spending on Social Media Management Systems and Internal Training and Education
Altimeter, a Prophet Company:
Most Companies Have Risk Mitigation and Crisis Management Processes for Social Media, But Few Say Employees Are Properly Trained
Altimeter, a Prophet Company:
Internal Social Media Policies Are Largely in Place, But Only Half of Companies Have External, Customer-Facing Community Policies
Altimeter, a Prophet Company:
Most Organizations Admit Employees Have Little Knowledge of Their Social Media Policies
Altimeter, a Prophet Company:
Only a Third of Companies Have Formal Social Media Training