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**Poof!**: Water filtration shelf set in Loblaw's - in bottled watera aisle!
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**Poof!**: President's Choice, Loblaw's private label, pitcher and universal filters.
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**Poof!**: President Choice carafe pitcher.
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**Poof!**: Highly developed water filtration system category with ~$200 systems next to Brita systems.
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**Poof!**: Private label financial services within a grocery store.
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**Poof!**: Private label mobile phone service and phones inside a grocery store!
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**Poof!**: Water jugs available for refill at the front of grocery store Loblaw's!
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**Poof!**: The green movement is everywhere.
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**Poof!**: IMG_1786
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**Poof!**: Water filtration shelf at Canadian Tire, an auto specialy store that also sells general merchandise.
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**Poof!**: Wal-Mart display.
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**Poof!**: Wal-mart with the "gift bag" bundle pack inventory still on shelf.
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**Poof!**: What happens when a retailer demands merchandising...
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**Poof!**: Filter reminder display at Wal-Mart.