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Jan Bayer, Vice president BDZV and Chairman Welt-Gruppe und Technik, Axel Springer Verlag, gave the opening speech.
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Christian Seifert, Chairman of the Management, DFL Deutsche Fußball Liga, was the keynote speaker on Wednesday. Seifert encouraged publishers to concentrate on their core product, the news.
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Florian Haller, CEO, Serviceplan Group, explained how to build brands in a new world of communication.
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"47 percent use social media from a mobile device," Florian Haller, CEO, Serviceplan Group
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Florian Haller, CEO Serviceplan Group, with moderator Peter Stefan Herbst, Editor-in-Chief, Saarbrücker Zeitung
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Romanus Otte, General Manager Digital, Welt Group, Axel Springer Verlag, spoke about advertising revenue and paid content
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Matt Skibinski, Vice President of Affiliate Relations, Press+, New York, talked about the Do's and Don'ts of metered models
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Matt Skibinski, Vice President of Affiliate Relations, Press+, New York, talked about the Do's and Don'ts of metered models
WAN–IFRA:
Matt Skibinski, Vice President of Affiliate Relations, Press+, New York, talked about the Do's and Don'ts of metered models
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Romanus Otte, General Manager Digital, Welt Group, Axel Springer Verlag, spoke about advertising revenue and paid content
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Stefan Zilch, Managing Director, Spotify Germany, explained the business model of the music streaming platform.
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Stefan Zilch, Managing Director, Spotify Germany, explained the business model of the music streaming platform.
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Ben Whitelaw, Communities Editor, The Times and Sunday Times, London, spoke about the Times campaign "Cities fit for Cycling".
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Axel Schmiegelow, CEO, curtis newton & itravel, explained "What publishers can learn from start-ups".
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Nick Petrie, Social Media and Campaigns Editor, The Times and Sunday Times, London, presented the Times campaign "Cities fit for Cycling".
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Nick Petrie, Social Media and Campaigns Editor, and Ben Whitelaw, Communities Editor, The Times and Sunday Times, London, presented the Times campaign "Cities fit for Cycling".
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Bart Brouwers, Journalist and Leader of dichtbij.nl, De Telegraaf, talked about the hyperlocal network dichtbij.nl
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Bart Brouwers, Journalist and Leader of dichtbij.nl, De Telegraaf, talked about the hyperlocal network dichtbij.nl