Altimeter, a Prophet Company:
Brands Blend Top-Down and Bottom-Up Measurement Approaches
Altimeter, a Prophet Company:
Six Ways of Measuring Revenue Impact of Social Media
Altimeter, a Prophet Company:
The Primary Business Value of Social Media: Customer Insight
Altimeter, a Prophet Company:
Social Media Measurement Organizations Still Very Small
Altimeter, a Prophet Company:
Few Are Extremely Effective at Connecting Social Media to Revenue
Altimeter, a Prophet Company:
Brands see Multiple Barriers to Tying Social Media to Revenue
Altimeter, a Prophet Company:
Decision Matrix - Assessing the Measurement Mix That's Right for You